Company nicknamed “Big Brown” NYT crossword clue

The clue “Company nicknamed ‘Big Brown’” points to UPS, short for United Parcel Service. The nickname comes from the company’s distinct use of brown for its delivery trucks and employee uniforms, a branding choice that has become instantly recognizable. The color was originally chosen to reflect elegance and reliability—traits that the company continues to emphasize in its global operations.

In crossword puzzles, clues like this often rely on familiar brand associations or cultural nicknames. “Big Brown” is a well-known moniker in the logistics and delivery industry, making UPS the natural and correct answer for this clue. Understanding such nicknames helps solvers quickly identify the right response.