Company nicknamed “Big Blue” NYT crossword clue

The clue “Company nicknamed ‘Big Blue’” refers to the multinational technology corporation IBM, short for International Business Machines. The nickname “Big Blue” comes from the company’s longstanding association with the color blue—used in its branding, logos, and hardware design. IBM has been a major force in the computing world for decades, known for pioneering work in areas like mainframes, artificial intelligence, and enterprise solutions.

In crossword puzzles, clues involving nicknames often require knowledge of cultural or corporate trivia. “Big Blue” is one of the most recognized corporate monikers in the tech world, making IBM a concise and accurate answer for this clue. Understanding popular nicknames like this one is key to solving themed or cleverly worded crossword hints.