“Link in ___” (promotional catchphrase on social media) NYT crossword clue

The answer to the clue “”Link in ___” (promotional catchphrase on social media)” is **BIO**.

This phrase is commonly used on platforms like Instagram, TikTok, and X (formerly Twitter), where users promote external content by directing followers to the link provided in their profile’s biography section — or “bio” for short. Because most platforms restrict clickable links in captions or comments, influencers and brands often say “Link in bio” to point users to additional content, such as websites, products, or videos.