In-your-face assertive NYT crossword clue

The clue “In-your-face assertive” is looking for a word that captures a bold, unapologetically direct, and possibly confrontational attitude. This kind of behavior often involves confidence turned up to the point of being aggressive or domineering—someone who isn’t afraid to make their presence known.

The answer is **BRASH**. This term describes a personality that is aggressively self-assured and often lacking in subtlety or restraint. It fits well with the clue’s tone of someone who’s assertive in a bold, in-your-face manner.