Overblown promotion NYT crossword clue

The questions from today’s “September 8, 2025” on NYT Mini Crossword are a little bit brain teaser. Many people are looking for an answer to it. Here we are sharing answers for clues.

Clue: Overblown promotion

Answer: HYPE

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Explanation of clue:

The term “HYPE” refers to an excessive or exaggerated form of promotion, often used in marketing, advertising, or media to create a buzz around a product, event, or individual. This strategy is designed to generate excitement and anticipation, sometimes beyond what is justified by the actual merits of the subject. The word “hype” can have a negative connotation, implying that the promotion is not entirely honest or that it inflates the importance or quality of something beyond reasonable expectations. In the context of the NYT crossword clue “Overblown promotion,” “HYPE” perfectly encapsulates the idea of promoting something in a way that is much grander than the reality, often leading to inflated expectations. The use of “HYPE” is prevalent in today’s fast-paced digital age, where viral marketing and social media play significant roles in amplifying messages, sometimes resulting in a disconnect between expectation and reality.

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