It sells, in an old maxim NYT crossword clue

The questions from today’s “October 8, 2025” on NYT Mini Crossword are a little bit brain teaser. Many people are looking for an answer to it. Here we are sharing answers for clues.

Clue: It sells, in an old maxim

Answer: SEX

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Explanation of clue:

The clue “It sells, in an old maxim” refers to the well-known phrase “sex sells.” This expression highlights the idea that sexual content or appeal can significantly boost the marketing and sales of products. The phrase has been a staple in advertising and media industries for decades, emphasizing that incorporating sexual imagery or themes can attract attention and generate consumer interest. The concept is grounded in psychology, as sex and related imagery can evoke strong emotional responses, making marketing campaigns more memorable and effective. So, in the context of the crossword puzzle, the answer “SEX” succinctly captures the essence of this longstanding advertising maxim.

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The content on this page was published as an answer to a puzzle question published on the NYT Mini Crossword page. All rights of NYT Crosswords belong to The New York Times Company.

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