Industry for marketing professionals, informally NYT crossword clue

The answer to the clue “Industry for marketing professionals, informally” is **ad biz**. This informal term refers to the advertising business, where marketing professionals create and manage promotional content to influence consumer behavior and build brand recognition. The phrase is a casual shorthand often used within the industry itself.

In the ad biz, professionals work across mediums—TV, digital, print, and more—to develop creative campaigns and strategies. It’s a fast-paced, competitive environment that blends creativity with analytics, all in service of delivering messages that resonate with target audiences.