The questions from today’s “September 10, 2025” on NYT Mini Crossword are a little bit brain teaser. Many people are looking for an answer to it. Here we are sharing answers for clues.
Clue: “Every Kiss Begins With ___” (longtime jewelry slogan)
Answer: KAY
Explanation of clue:
The clue “Every Kiss Begins With ___” refers to a well-known advertising slogan used by the jewelry retailer Kay Jewelers. The answer to this crossword clue is “KAY.” This slogan has become iconic since its inception, effectively branding the company’s name into the minds of consumers by associating the act of giving a kiss with the purchase of jewelry from Kay. This clever marketing strategy highlights the emotional connection between giving jewelry and expressing love or affection, often leading customers to choose Kay Jewelers for significant occasions, such as engagements, anniversaries, or other special moments. The slogan not only reinforces the brand’s presence in the market but also makes it memorable, making “KAY” a straightforward answer for those familiar with the ad.
Bookmark this page for your daily dose of NYT The Mini Crossword answers! Happy puzzling, and see you tomorrow for a new challenge!
The content on this page was published as an answer to a puzzle question published on the NYT Mini Crossword page. All rights of NYT Crosswords belong to The New York Times Company.