A time to dye? NYT crossword clue

The clue “A time to dye?” is a classic example of wordplay, using a pun to lead solvers toward a non-literal interpretation. The phrase sounds like “a time to die,” but the spelling “dye” hints at coloring, particularly with something like Easter eggs or hair, shifting the focus from mortality to festivity or tradition.

The correct answer to this clue is “Easter.” This holiday is commonly associated with dyeing eggs in vibrant colors as part of seasonal celebrations. The pun works by blending the serious tone of the original phrase with a playful twist related to a joyful and colorful event.